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24 hours in South Of Market, the mythical neighborhood of the city of San Francisco, in California, they were enough for us to take all the inspiration we needed and baptize our collection of sunglasses with the famous acronym that give this American area its name: SOMA.
During our stay in San Francisco, we were able to observe that life there passes at high speed, that people walk quickly, in a hurry, without knowing very well where they are going and without really focusing on their surroundings.
It is true that the enormity of the buildings, the continuous supply of museums or the number of dream restaurants that dominate the neighborhood, can make the experience somewhat overwhelming; however, we focused on enjoying and appreciating the little ones, and few things that seemed to go in slow motion on the streets of this infinite city; The continuous contrasts are what give SOMA its personality, the neighborhood where everything seems mechanical and technological, which, when we turn a corner, presents a garden with labyrinths, with bright and blooming flowers.
In creating our collection SOMA, we have paid tribute to South Of Market by designing a model of XL version sunglasses, which match the dimensions of the Californian neighborhood. We have moved away from the calm we feel on the beach and in the sand, from the concept of freedom understood as a blank stage waiting to be lived, and we have focused on street style, on the life of debauchery and people, who can also give us a sense of freedom from time to time by feeling like we go unnoticed in the crowd and can be whoever we want when we want.
When there is fun there are no worries. Hanukeii it is more than just a word, it is a lifestyle, a feeling, a way of being. We are a generation of girls who understand the importance of leaving concerns behind and living the moment wide awake ... We understand how beneficial it is to take off your shoes, walk barefoot and forget your worries to immerse ourselves in the great adventures that life has to offer, showing off beautiful and fashionable at all times.
No limits allowed when you live a #BAREFOOTLIFE.